Toowoomba ready to ‘make its mark’ on business events space


Toowoomba is ready to capitalise on the national recovery of the business events industry by showcasing its potential as a significant function hub in regional Queensland.

As the home of the internationally recognised Carnival of Flowers, the Toowoomba Conferences team believes it can go head-to-head with the Southeast Queensland corner including Brisbane, Sunshine Coast and Gold Coast in securing business events.

The regional city has seen several new venues opening over the past 18 months, as well as the largest performing arts precinct in regional Australia, Empire Theatres, also undergoing a transformation.

“Toowoomba is in a fantastic position to continue its growth in the business events space, particularly across major industries including agriculture, education, health and resources, with significant infrastructure projects planned for the region in the near future,” said Kim Donaldson, Toowoomba Conferences business development manager.

“We provide city amenities with country hospitality, a piece of history and a sense of calm that Brisbane can’t, and I’m confident Toowoomba will make its mark on the business events space.”

Toowoomba Conferences has recently established and launched a new website which has information about venues, accommodation operators and other suppliers in the area entice.

With the Toowoomba Chamber of Commerce backing the delivery of services by Toowoomba Conferences, Chamber CEO Todd Rohl is confident the Toowoomba Conferences site will help the city compete with Brisbane for major functions.

“The Toowoomba Chamber is a major advocate for the continued development of major infrastructure throughout the region, and with national companies visiting our beautiful city for business events, seated alongside our major Australian businesses, it is the ideal time to consider the city for your next business event,” said Rohl.

“Toowoomba Conferences, the Toowoomba Chamber and other major stakeholders that we work with in the region including Toowoomba Regional Council, Southern Queensland Country Tourism and TSBE are collectively driven to secure business events which makes a positive impact on local business.”

The Toowoomba and Darling Downs region is seeing a surge in development projects such as the recently announced Railway Parklands, Inland Rail, state-of-the-art sporting complex at Charlton, Wellcamp Entertainment Precinct, as well as a renewed push for a Conference Centre, Football Stadium and Quarry Gardens natural space, in time for the 2032 Olympics.