Destination Gold Coast will host 26 delegates this week for This is Gold Coast, a three-day event showcasing some of the best venues, experiences and professional services on offer for business events on the Gold Coast.
The delegation represents companies and associations with the potential to generate more than $14 million in future business events for the city.
Destination Gold Coast CEO Patricia O’Callaghan said the return of this event, after cancelling last year, represents a significant step towards recovery for the Gold Coast’s business events sector.
“We’re incredibly proud to showcase our city to this valued group of influential hosts to see first-hand how incredibly well the Gold Coast delivers on staging successful business events,” said O’Callaghan.
“Our resilient and resourceful business events industry partners have joined us in developing an inspired and innovative program designed to leave our delegates with the ideas and connections to create an unforgettable conference on the Gold Coast.”
Program highlights will include a welcome lunch at Currumbin Wildlife Sanctuary, watching the sunset onboard YOT Club and breakfast at RACV Royal Pines Resort. Delegates will also experience the newly opened $60 million Gallery at HOTA, Home of the Arts.
According to O’Callaghan, the event could not have come at a better time, as the city worked to rebuild its $570 million pre-COVID business events economy.
“This sector is built on face-to-face interaction, and we are hearing loud and clear from our partners and delegates that nothing beats human connection,” she said.
“We’ve had an extraordinary level of interest to attend ‘This is Gold Coast’ and we’re ready to deliver an event that will leave no doubt we’re the best choice for business events in Australia.”
Village Roadshow Theme Parks (VRTP) COO Bikash Randhawa said it was great to see the return of the ‘This is Gold Coast’ Business Exchange.
“At VRTP we are proud to support initiatives which attract business events to the city, and we are excited to be sponsoring the ‘This is Gold Coast’ Business Exchange with a Gala Dinner at Warner Bros. Movie World,” he said.
“There is an excitement around the sector as business events are starting to get attention, and we feel clients are craving to get back together for face-to-face events.
“AT VRTP our mantra has always been ‘where serious business meets serious fun’ which is synonymous with the Gold Coast.”