Japan’s largest hotel chain unveils new single unified brand

The Tokyo Prince Hotel.

Japan’s largest hotel chain which includes Seibu Prince Hotels Worldwide, StayWell Holdings and Prince Resorts Hawaii will sit under the new single marketing brand Seibu Prince Hotels & Resorts from April.

The unification will streamline the guest experience with one global website, integrated reservation system and loyalty program across Seibu Prince’s Hotels and Resorts portfolio of 26,000 rooms across Japan and the globe.

“This integration strengthens our domestic and international strategies, paralleling our ambitious expansion plans,” said Yoshiki Kaneda, president of Seibu Prince Hotels Worldwide.

“We aim to grow to 250 hotels and become a global leader, delivering exceptional value and unforgettable experiences for every guest.”