Marriott International has seen a surge in hotel and residences openings and signings in the Asia Pacific region, particularly in key travel markets such as Japan, India and Vietnam.
Marriott set a milestone in APEC with over 60 properties added to its portfolio during the year, bringing the company’s presence in the region to more than 560 operating hotels and residences, and exceeding 10 per cent net rooms growth compared to 2022. The company also sealed a record of over 80 deals signed across 13 markets, representing approximately 18,000 rooms.
At the end of 2023, Marriott’s APEC development pipeline stood at over 320 hotels with over 69,000 rooms.
Luxury continues to play a pivotal role in the growth of Marriott, and 25 per cent of Marriott’s global luxury rooms pipeline is represented in APEC.
In 2023, 15 per cent of the deals signed in APEC were in the luxury segment. A record nine luxury hotels were opened in the region in 2023, including The Ritz-Carlton, Melbourne.
The JW Marriott Goa debuted the brand in Goa, while The Singapore EDITION marked the brand’s entry in Southeast Asia.
“With our record year of growth at Marriott International in APEC, we remain committed to meeting the demands of modern travelers underscored by our diverse portfolio of brands and strategic presence in new destinations,” said Rajeev Menon, Marriott’s APAC president.
“2023 has positioned us as a thriving and desirable region in the global landscape. I am excited about our momentum as we focus on being where our customers want us to be and connecting people through the power of travel.”
In APEC, the Marriott Bonvoy membership base has also surged by 50 per cent since 2019.