Event company Freeman to bring AI-powered behavioural insights to events


Global event agency Freeman has entered a strategic partnership with Zenus to introduce AI-based attendee behavior mapping for trade show and conference organisers.

Freeman has spent time with Zenus testing and piloting the technology in preparation to launch at scale across events and tradeshows, allowing organisers to get aggregated and anonymized data around dwell time, sentiment and attendee activation.

“Zenus was a logical behavioural insights partner for Freeman because of their scalable, turnkey technology and privacy-first approach to data collection,” said Freeman’s Paul Fletcher.

“Show organisers are under more pressure than ever to provide clear ROI to their exhibitors and sponsors. With Zenus’ behavior mapping tools, Freeman clients can measure their live events the same way they measure their digital marketing channels, total impressions, dwell time, and how show floors convert to key activities.”

Zenus uses AI smart cameras to capture data, however, no video is ever being recorded or saved. Impressions and facial expressions are aggregated and anonymised with no attendee interaction.

The metadata being captured is captures dwell time, sentiment, demographic and position without violating privacy concerns.

“Event organisers, exhibitors and attendees can benefit tremendously from the actionable insights our behaviour mapping technology makes available,” said Panos Moutafis, CEO of Zenus.