Visit Sunshine Coast launches new tourism industry training program

sunshine coast
Olympian Duncan Armstrong helped launch the SHINE program.

Visit Sunshine Coast (VSC) has launched a new tourism training program with the help of Olympic Champion Duncan Armstrong.

As the largest tourism program ever created by VSC, the SHINE program is designed to help operators enhance the experiences they offer visitors.

Workshops and online training sessions will be delivered by VSC covering areas such as emerging travel trends, digital technology, online experiences, social media, and branding.

“We know the world of travel has changed dramatically over the past three years, requiring a dynamic new approach to delivering experiences,” said Andrew Fairbairn, VSC Head of Industry and Trade Development.

“Travellers want encounters that engage, inspire and re-energise them. We call these experiences Sunshine Moments and through them we can SHINE as a destination.

“SHINE sets us on a pathway to deliver Sunshine Moments to our visitors and prepare to SHINE on a global stage at the 2032 Olympics.”

The program is based on a model developed by Tourism and Events Queensland that has been customised for the Sunshine Coast.

Amaze World owner Adam Cheshire said the SHINE program offers a new approach to tourism training to remain competitive and deliver the best experience for visitors.

“The Visit Sunshine Coast SHINE program will allow us to take our customer service up a notch, better understand the latest travel trends, become more digital savvy and develop branding strategies for our business,” he said.