AIME pledges net zero target as it kicks off its largest show in a decade

(L-R) Natalie Obrien, Matt-Pearce, Julia-Swanson, Tourism Minister Steve Dimopoulos and Silke Calder.

The Asia Pacific Incentives and Meetings Event (AIME) has kicked off with an afternoon of knowledge seminars ahead of two days of scheduled meetings on the show floor at Melbourne Convention & Exhibition Centre (MCEC).

Marking the sixth show managed by Talk2 Media & Events and third delivered by AIME event director Silke Calder and her team, this year has seen a 63 per cent increase in exhibitors compared with 2023.

AIME will host more than 600 buyers from around the world, 3,500 visitor and 570 exhibitors from various business events sectors over the next three days, with more than $200 million in business expected to be generated.

Today it was announced that AIME had joined the Net Zero Carbon Events Initiative, a global collaboration led by the Joint Meetings Industry Council, where more than 600 organisations and events have established measurable outcomes for the events industry to minimise its impact on climate change.

The Melbourne Convention Bureau (MCB), who own AIME, also announced the launch of its First Peoples Engagement Guide, tailored specifically to the business events industry.

“Melbourne and Victoria boast thousands of years of Aboriginal culture, providing a profound backdrop to enrich delegate experiences and make a meaningful contribution to a business event’s program,” said MCB CEO Julia Swanson.

“By incorporating Indigenous-owned and operated suppliers into an event program, it not only celebrates this cultural heritage but also positively impacts the social fabric of Victoria’s First Peoples and contributes to the well-being of future generations.”

Concluding AIME’s first day, the highly anticipated Welcome Event will be held this evening at Grazeland in Melbourne’s inner west. Themed an AIME Neon Carnival, more than 1700 people will experience the outdoor food playground that for one night only will be transformed into a neon playground exclusively for AIME Welcome Event attendees.

“We have seen significant growth over last year’s event,” said Talk2 Media & Events CEO Matt Pearce.

“We have more exhibitors on the show floor than AIME has in over a decade, and this is testimony to the success of AIME in the recent past.

“The secret sauce of AIME is undoubtedly the sheer amount of work that goes into matching exhibitors with visitors, or sellers with the right buyers.

“The recruitment, vetting and management of our hosted buyers is second to none. The care and curation we take in making sure that the right buyers are meeting the right sellers will drive results that we can be proud of. This work is what sets AIME apart from so many other events.”

Melbourne Convention and Exhibition Centre chief executive Natalie O’Brien said she was looking forward to to welcoming back so many visitors for the largest AIME in a decade.

“This year’s theme of The 4 Ps of Glocalisation aligns perfectly with MCEC’s commitment to creating a positive impact on the environment and local community through our operations and events we host,” she said.