Melbourne Convention & Exhibition Centre (MCEC) has exceeded expectations, hosting 694 events, welcoming more than 2.6 million visitors and generating $805 million in economic impact for Victoria in FY23.
Twenty-one international, 70 national and 124 local meetings, conferences and exhibitions were hosted during the year as well as 79 concerts and ticketed events. These were a diverse mix, from a Business Leaders lunch with US President Barack Obama, Global Botanic Gardens Congress and International Air Transport Association through to THE LUME Melbourne’s Monet & Friends experience, Gift Fairs and Bluesfest.
This May was the biggest month in MCEC’s history, with 89,000 visitors coming through the doors to attend 76 events including drawcards Spineweek, Australian Manufacturing Week, The Good Food & Wine Show and the Rotary International Convention.
MCEC was also proud to sponsor over $2.2 million of in-kind value for community organisations including hosting the Good Friday Appeal Kids Day Out for the ninth year, raising a record-breaking $23 million for the Royal Children’s Hospital.
MCEC’s Club Melbourne Ambassadors, in collaboration with the Melbourne Convention Bureau, continued to promote Melbourne and secure major international conferences for the centre. MCEC also established formal partnerships with the Victorian Tourism and Industry Council to collaborate on opportunities to support the tourism and business events sector, and with The Startup Network to help shape the MCEC customer experience.
Sustainability remained a focus as MCEC launched a reusable cup program that will save over 1.3 million disposable cups each year and help achieve the goal of eliminating single-use plastic and diverting 90 per cent of our waste from landfill by 2025.
“As demand for in-person events returned stronger than expected, MCEC was able to once again welcome events from across the nation and the globe and contribute to the Victorian economy,” said MCEC chief executive Natalie O’Brien.
“We’re proud of the MCEC team and our partners, who delivered extraordinary events and exceptional customer experiences throughout the year.”
Minister for Tourism, Sport and Major Events Steve Dimopoulos congratulated everyone at MCEC “for a fantastic year”.
“MCEC is a key event destination that helps keep our hotels full and our restaurants buzzing,” he said.