Wellington signs multi-year event deal with NZ Game Developers Association

The New Zealand Game Developers Association (NZGDA) has collaborated with Wellington in a multi-year partnership to increase investment and grow the talent pool in the creative digital content sector.

The NZGDA will expand the remit of its annual conference to incorporate the film, screen and interactive media sectors alongside its traditional gaming content.

Conference content will be expanded to include feature panels, academic meetings, industry workshops, showcase exhibitions as well as networking events for the gaming, film, television and interactive technology sectors.

NZGDA Chairperson Chelsea Rapp says New Zealand’s interactive media and video games studios earned $276 million in the 2021 financial year, 97 per cent of which came from weightless, digital exports.

“By bringing together all of the participants of the screen sector under one roof, we have an opportunity to improve cross-industry collaborations, co-productions and direct investment in our industries,” she said.

“The new public focus also creates an opportunity for everyday New Zealanders to learn about the value of the screen sector, its potential and the pathways for careers in this field.”

Wellington’s new convention and exhibition centre, Tākina, is set to be the conference’s eventual home.

The event is planned to evolve over the next three years to increase international attendance and content, with Wellington’s new convention and exhibition centre, Tākina, to be its eventual home.

Tākina commercial development general manager David Perks says the partnership will lead to more New Zealand stories being told to global audiences in many content formats.

“The partnership with the NZGDA is tailored made for Tākina which, when it opens in mid-2023, will be a world-class conference centre with state-of-the-art exhibition facilities open to the public,” he said.

Tourism New Zealand general manager domestic & business events Bjoern Spreitzer says the partnership will greatly benefit New Zealand’s creative digital content sector.

“It shows the potential of business events to act as catalysts for positive social change, from stimulating employment to encouraging economic development,” he said.