Visit Sunshine Coast appoint new head of marketing

Destination tourism specialist Jo Prothero has been appointed head of marketing at Visit Sunshine Coast (VSC).

Prothero was most recently director of marketing and communications at Falls Creek Resort in Victoria.

“I look forward to working with the team and stakeholders across the Sunshine Coast region to build on the recent success and chart a prosperous future for our tourism industry,” she said.

Prothero’s career has focused on new product development, including events and nature-based experiences, and her achievements include securing Gold in the Major Tourism Destination category at the RACV Victorian Tourism Awards.

“Jo’s experience in destination marketing and events tourism makes her a natural fit for Visit Sunshine Coast,” said VSC CEO Simon Latchford.

“She has played a key role in making the alpine regions all-year tourism destinations, broadening their appeal through innovative marketing strategies.

“The Sunshine Coast has just recorded record international and domestic visitor numbers, and we will be looking to Jo to enhance our relationships with key industry stakeholders to ensure the region continues to grow market share.”