EEAA appoints digital expert as new chief executive

The Exhibition and Event Association of Australasia (EEAA) has appointed Claudia Sagripanti as chief executive.

The events and digital technology expert will begin her new role on February 17.

Sagripanti was the CEO of Publishers Australia, the trade association representing leading B2B and B2C publishers, and managed the events and awards of the Australian Data-Driven Marketing Association.

She led the development of professional standards in online and mobile advertising in Australia for the Australian Interactive Media Industry Association and is currently on the advisory board for the International Social Media Association.

Most recently she worked with Optus as business program manager delivering digital transformation and new technology pilot projects, and developing project management value creation frameworks.

“We are delighted to have someone of Claudia’s experience leading the EEAA into its next stage,” EEAA president Spiro Anemogiannis said.

“Claudia is a persuasive and excellent networker and people person and has one of the most impressive networks I know. She is also a good strategic thinker which are qualities that are vital in this role.”