Victoria’s largest tourism conference to embrace disruption

The Victoria Tourism Industry Council’s (VTIC) annual Victorian Tourism Conference kicks off tomorrow in Geelong.

Nearly 400 delegates will meet over two days to discuss ways to elevate the sector around the theme, ‘through disruption, we find excellence’.

One area up for debate is the way technology such as augmented and virtual reality can be used to better connect to consumers.

“This year’s program is a real game-changer for industry,” said VTIC chief executive Felicia Mariani.

“We have organised a strong line up of presenters and bespoke experiences drawing on some of the most creative minds from across Australia and around the world.”

Biomedical engineer and inventor of the smart wheelchair Jordan Nguyen will deliver the opening address of the conference which is being held at GMHBA Stadium.

“We have organised a strong line-up of presenters and bespoke experiences drawing on some of the most creative minds from across Australia and around the world,” Mariani said.

“Whether you’re an operator, marketer, business owner, strategist or all of the above, we know you will be inspired and challenged to embrace opportunities created by the forces reshaping our industry.”

Now in its sixth year, the conference is returning to Geelong after being the first regional city to host the event in 2014.

“We are excited to bring the conference back to the place where it all began,” Mariani said. “We are confident that this year will be bigger and better than ever.

“Along with local partners Tourism Greater Geelong & The Bellarine, Business Events Geelong and Higher Mark at GMHBA Stadium, this year we are re-imagining our program to deliver an exciting and innovative experience of the city that is not-to-be missed.

“Not only is this a great opportunity for industry to share ideas and learn best-practice strategies to grow their businesses – it also positions Geelong front and centre to showcase its exceptional tourism assets, products and services and reaffirm why tourism is a key economic driver for the region and major drawcard for visitors to the state.”

Click here for the full program schedule.