Business events will deliver $68 million in delegate expenditure to the Northern Territory economy under a new long-term strategy released this week.
The Northern Territory Government’s first Long-term Business Events Strategy will guide the growth of the NT business events sector for the next 10 years.
The Strategy includes an analysis of the sector’s present position, a vision of where business events in the NT could be positioned by 2030, and pathways to realise potential growth.
It also includes identified impediments to growth, consideration of the differences between Territory business event destinations, and input from national industry bodies and local industry partners and stakeholders.
Strengths included the increased budget for business events provided by Turbocharging Tourism and TURBO2, and the Territory’s unique cultural experiences.
High-level identified opportunities include marketing the NT as a destination for pre and post touring, attracting more business events in the shoulder months and increasing the number of familiarisation trips to encourage business event planners to experience the NT for themselves.
“The Territory Labor Government recognises the importance of the business events market to the Territory economy, and is investing $2.33 million in the sector through Turbocharging Tourism and $7 million through TURBO2,” said Minister for Tourism and Culture, Lauren Moss.
“Our NT Business Events Support Fund, which is part of Turbocharging Tourism, has so far attracted 45 business events and conferences to the NT, which will bring 13,725 delegates and inject $32 million in estimated delegate expenditure into our economy.
“The Long-Term Business Events Strategy will enable us to work with key industry stakeholders to focus on identified growth areas and opportunities to secure even more business events for the NT.”
Darwin Convention Centre’s new general manager Peter Savoff welcomed the investment saying business events leave legacies long after the conference is finished.
“The benefits they deliver go beyond hotel rooms and patrons at restaurants. including upskilling the local industry, developing new opportunities in the region and enhancing a destination’s reputation as a knowledge-based city, to name just a few,” he said.
“We are excited about the new opportunities the Northern Territory Long-term Business Events Strategy will bring, especially in growing our international reputation as a business events destination and continuing to attract more major national conferences.”
Lasseters COO Craig Jervis said the continued support of the Northern Territory Government and Tourism NT’s Northern Territory Convention Bureau is pivotal in attracting and securing business events for Alice Springs.
“Government and private investment in attracting business events are imperative to our community and the Alice Springs economy,” he said.