Victoria’s $20m Regional Events Fund opens for applications

Victoria’s $20 million Regional Events Fund will open for applications on Monday, with organisers of festivals, sports events, exhibitions and other attractions encouraged to consider making an application for support.

Funding is available for the attraction, development, marketing and growth of public events across Victoria.

The fund will provide up to $1 million to support costs associated with securing, marketing and delivering an event of international or national significance and has the capacity to attract large-scale visitation. Up to $500,000 is available to assist with the implementation of innovative strategies to increase visitation for existing events.

Regional events that have been affected by the global pandemic, bushfires, floods, or economic change are eligible for $50,000 under a dedicated Event Industry Support category.

“After a very tough time, public events will be prime drivers in our recovery,” said Minister for Tourism, Sport and Major Events Martin Pakula.

“We want restaurants and cafes busy and hotels full across the state and this fund will help that happen.”

Since 2016, the Regional Events Fund has supported more than 250 events including the Queenscliff Music Festival.

Other annual regional events which have been supported by the fund include The Lost Trades Fair, the Winton SuperSprint and the Chillout Festival, a significant driver of tourism in the Daylesford and Macedon Ranges region.

This year, the RONE exhibition in Geelong provided a significant boost to the local economy.

“Victoria is renowned for hosting amazing regional and rural events and as we reopen, this new support will enable organisers to plan with confidence for a really stunning comeback,” said Minister for Regional Development Mary-Anne Thomas.