Tourism Tasmania gets $10m funding boost

Tourism Tasmania will receive an additional $10 million across the next four years to assist in the tourism sector’s recovery post pandemic.

Premier Jeremy Rockliff, who is also Minister for Tourism, said the money will be used to expand Tasmania’s marketing into key domestic markets, and support direct airline capacity into both Hobart and Launceston.

“Tasmania’s tourism industry is one of our greatest success stories and this investment will allow it to continue to grow and bounce back from a challenging few years,” he said in a statement.

Premier Jeremy Rockliff announced the $10m funding boost for Tourism Tasmania.

“Our tourism industry is vitally important to our economy, supporting around 33,600 employees across the State and generating more than $2 billion to the state’s coffers each year.

“The flow on effects are also significant, as we know that for every dollar spent in the tourism industry in Tasmania, an additional 84 cents is spent elsewhere in the Tasmanian economy – the equal highest in the country, alongside Queensland.”

Since borders re-opened, the state has seen strong signs of a fast tourism recovery, with indicative results from the most recent Tasmanian Visitor Survey showing that total visitor spend in Tasmania for the March quarter 2022 was $988 million – the highest spend for any March quarter on record, even with significantly fewer international visitors.

Domestic visitor spend in Tasmania in the year to March 2022 was also $2.1 billion, the highest annual domestic spend on record, and up 170 per cent from the $799 million total spend in the year to March 2021.

“There is no doubt that Tasmania has what the world wants, and this additional investment will support the thousands of jobs in the industry and further add to our economy, allowing us to invest more into key areas such as health and mental health, education and housing than ever before,” Rockliff said.