Tasmanian tourism optimistic about the future

tasmanian tourism

Tasmanian tourism is bouncing back from the pandemic according to data from Tourism Industry Council Tasmania.

The industry-wide business sentiment survey found that since Tasmania’s borders reopened in December, 70 per cent of tourism operators are doing better than expected, with some back to pre-pandemic levels.

The survey also found that more than 70 per cent of tourism operators have a positive or very positive outlook for the future.

“This result is not a surprise as tourists once again flock here and experience what we have to offer, and this is a credit to the professionalism of tourism businesses that have adapted  during COVID and come through the other side with optimism,” said Tourism Minister Jeremy Rockliff.

“It also demonstrates the importance of our $160 million support to Tasmanian small businesses during COVID, with tourism and hospitality receiving a significant proportion, including the highly successful Holiday Voucher initiative.

“And importantly, we want to keep the momentum going this winter, with Tourism Tasmania’s $5.32 million off season winter marketing campaign now underway and showcasing the fantastic experiences we have to offer in the quieter winter months.”