Tourism Australia launches new business events campaign at IMEX

business events

Business Events Australia is rolling out the second phase of its international brand campaign to boost the business events industry in its recovery post pandemic.

Building on the first phase of the There’s Nothing Like Australia campaign, this latest phase forms part of a broader recovery strategy to drive demand for Australia as a business events destination amongst incentive and association customers in key global markets.

Business Events Australia boss Robin Mack said the new suite of film assets will be part of a marketing campaign rolled out in the United Kingdom, Europe, North America, South-South East Asia and New Zealand.

“With Australia’s reopening to the world what better way to showcase the country’s business events offering than in these new film assets on the world stage at IMEX Frankfurt,” he said.

“We are committed to supporting industry in rebuilding the pipeline business for Australia and as a result are ramping up our business events marketing and distribution activity to ensure the world knows Australia is open for business.

“IMEX Frankfurt is the first major business events tradeshow Tourism Australia has attended since the reopening of Australia’s borders in February 2022. To say we are excited is an understatement.”

Tourism Australia will be joined on the Australia stand by 17 industry partners.