BEA launches new campaigns as business events industry rebuilds

Business Events Australia has launched two marketing campaigns to help the business events industry in its recovery from the global pandemic.

A new brand campaign will be launched internationally to remind the world why there’s nothing like Australia for business events, and the next iteration of the Event Here This Year campaign will be launched domestically.

“The campaigns, delivered by Business Events Australia, are part of a broader recovery strategy that will holistically support Australia’s business events industry,” Tourism Australia managing director Phillipa Harrison said.

“The new international brand campaign will drive demand for Australia as a business events destination in key markets and build on the momentum of the recent reopening of Australia’s international border.

“The new iteration of the domestic focused Event Here This Year campaign will target local decision makers and drive demand for face-to-face business events by promoting the value of in-person connections and that allow business to grow and innovate.”

The international campaign will be launched in the United Kingdom, Europe, North America, South South-East Asia, New Zealand and China.