Tourism Australia and Singapore Airlines have signed a new three-year marketing agreement aimed at promoting business events travel to Australia across Asia and the UK.
“Singapore Airlines is one of our longest standing airline partners and I am thrilled we are working together once again to promote why there’s nothing like Australia for business events,” said Tourism Australia’s executive general manager of Eastern Markets and Aviation, Andrew Hogg.
“Business events are incredibly valuable to Australia’s visitor economy and strategic partnerships such as this, help to secure future business for Australia.”
The announcement complements recent Tourism Australia initiatives in the business events sector, including the new business events brand campaign, There’s Nothing Like Australia for Business Events, which was recently rolled out in Greater China.
Tourism Australia is also ramping up its business events distribution activity, including the recently announced Business Events Australia Asia Mega Famil Showcase, which will be held in April with host city partner BESydney, and Tourism Australia’s incentive showcase Dreamtime, which will be held in November in Adelaide.
“Australia has always been an attractive and popular destination for both leisure and corporate travellers, and Singapore Airlines remains firmly committed to keep Australia connected to the world,” said JoAnn Tan, senior vice president marketing planning at Singapore Airlines.
“With our 111 weekly services between Singapore and seven points in Australia, coupled with our extensive passenger network, we are pleased to support efforts in promoting business events travel to Australia.”