Crystalbrook appoints Melissa Gruse in marketing role

Melissa Gruse is Crystalbrook's new group marketing director.

Crystalbrook Collection has appointed Melissa Gruse as group marketing director to build on the Crystalbrook brand.

Gruse joins Crystalbrook with over 20 years’ experience working for brands across travel, entertainment and financial services, both in Australia and the UK.

“We are thrilled to have Melissa Gruse on board with us at Crystalbrook Collection,” said Geoff York, CEO of Crystalbrook Collection.

“As we continue to expand in Australia and abroad, Melissa’s extensive experience in marketing and developing high performance teams makes her the perfect fit as we reimagine new developments and continue to develop the Crystalbrook story”.

Gruse said Crystalbrook Collection has developed a strong presence in the Australian hotel market in a relatively short period of time.

“I’m excited to be part of a team that shares the same values, as we grow towards being a global leader in sustainable luxury travel,” she said.

“We’re passionate about celebrating what makes our hotels unique, elevating incredible local experiences, and showcasing how choosing luxury travel need not be at the cost of our planet.”