The number of Austraians visiting Fiji hit a new record in 2023, surpassing 2019 pre-covid levels with a 16.9 per cent increase.
Australia continues to be Fiji’s dominant source market, contributing nearly half of all visitor arrivals.
In 2023, Fiji welcomed 929,740 arrivals across all markets, reflecting 104 per cent of 2019 numbers.
The burgeoning popularity of Fiji among Australian and emerging markets has also attracted significant new developments and events.
“Towards the end of 2023, we proudly announced several notable investments, including a new luxury resort and lifestyle precinct, Vatu Talei – The Jewel, and Radisson Hotel Group’s second Fiji property Radisson Blu Mirage Resort, Fiji Naisoso Island,” said Robert Thompson, executive director of regions at Tourism Fiji.
“Additionally, the opening of Waya Island Resort in the Yasawas and the introduction of MS Caledonian Sky to Fiji waters by Captain Cook Cruises have added further diversity to our tourism landscape.
“The imminent launch of Crowne Plaza Nadi Bay in March is a testament to the thriving tourism industry in Fiji.”
Fiji Airways is actively contributing to the tourism boom with the expansion of its fleet, marked by the arrival of new A350s. Furthermore, the airline is set to open routes to Canberra, Japan, Hong Kong, and New Caledonia, enhancing their accessibility and connectivity to new markets and nearby islands.
Fiji is also hosting a number of major sporting, food and lifestyle events this year including Melbourne Storm’s NRL match in February and the World Surf League Fiji Pro which returns in August after a seven-year hiatus.