A total of 86 organisations have been successful in their applications to access Tourism Australia’s Business Events Boost Program.
Business Events Australia received 189 applications in total seeking funding for industry-led marketing and distribution initiatives.
The funding will assist with innovative programs and activities including the development of digital assets including video and stills content creation, virtual site inspections, digital marketing and social media campaigns targeting corporate decision makers, event planners and media.
“The calibre of ideas submitted through the program application process was impressive,” said Penny Lion, executive general manager events at Tourism Australia.
“Our team has had the challenging job of awarding projects to receive support from the $1.5 million fund announced earlier this year as part of broader efforts to assist the industry prompt a restart to business.”