Ticket sales for this year’s Splendour in the Grass are down almost a third on last year, with organisers saying that cost of living pressures are behind the slump.
With ticket sales currently sitting around 35,000, Splendour in the Grass co-producer Jessica Ducrou says it is a “reflection of the current economy”.
“We are seeing a lot of people buying single-day tickets rather than three days and that is very much a reflection on the budget,” she told the ABC.
Ducrou also said last year’s weather challenges, with torrential rain causing havoc for both organisers and festival goers, was also having an impact on sales.
The rain caused significant flooding that resulted in traffic chaos, with some people forced to sleep in their cars.
“No doubt last year’s experiences have impacted on sales as well,” she said. “There has been a lot of thought, consultation and consideration to avoid what happened last year.”
The festival kicks off today, with mostly sunny skies forecast across the weekend.