Social media influencers may be called to account over Fyre Festival

Some of social media’s brightest stars may be forced to return the huge payments they received for helping to promote the doomed Fyre Festival.

Kendall Jenner, Bella Hadid, Elsa Hosk and Emily Ratajkowski are among the 25 models who starred in promotional videos for the festival who may be forced to hand over financial information by the courts.

A New York bankruptcy judge signed off on subpoenas submitted by the trustee overseeing the bankruptcy of the music festival, which promoted itself almost entirely through paid social media spots, requesting “information regarding the [Fyre Media’s] financial affairs from third parties”.

It is has been reported that payments totalling more than US$5.2 million were paid out to multiple recipients, including US$1.2 million to IMG models and US$275,000 to Jenner. Fyre Media paid each one no less than $90,000, according to documents.

However, any efforts to reclaim money from the models may be difficult following a crackdown in 2017 by the Federal Trade Commission (FTC) that said while celebrities and influencers must be clear about when their posts have been paid for, they cannot be held responsible for the product or event itself.