The Los Angeles Tourism & Convention Board has unveiled its latest iteration of its website discoverlosangeles.com.
The mobile-first design ensures faster response, enhanced search and better accessibility while featuring an editorial-led, visual storytelling focus that serves up the inspiration and research travellers seek in official destination websites.
L.A. Tourism has tapped some of the most talented writers and photographers in the L.A. area to create a fun library of content, ranging from guides on hidden neighbourhood gems to favourite beaches by playlist and places to visit based on astrological signs.
“We know that the previous version of our site was one of the highest trafficked tourism sites in the country and we look forward to serving travellers’ needs with our latest mobile-first version, which is packed with user-friendly attributes,” said Bill Karz, vice president of digital marketing for Los Angeles Tourism.
Other highlights include interactive maps; increased personalisation features; and an events calendar.