Business Events Sarawak (BESarawak) has signed a collaborative agreement with the Professional Convention Management Association (PCMA) as a strategic partner to develop the International Journal of Business Events and Legacies (IJBEL) in North America and worldwide.
A collaboration between BESarawak, Ministry of Tourism, Creative Industry and Performing Arts Sarawak, and the International Congress & Convention Association, IJBEL is the world’s first academic journal to merge business events and legacy topics under one title.
“Our newfound strategic partnership with PCMA is expected to open new opportunities to collaborate with their wide network of audience and members to expand the journal’s reach and make it an efficient tool for academic and practical use,” said Abdul Karim Rahman Hamzah, Sarawak’s Minister of Tourism, Creative Industry and Performing Arts.
“We openly welcome more academicians and convention bureaux to become strategic partners of the journal.”
Sherrif Karamat, PCMA president and CEO, said the agreement aligned with PCMA’s vision of growth.
“Both organisations share the same goal, to demonstrate how business events transform societies, businesses and communities,” he said.
“We look forward to collaborating with BESarawak to develop the journal as it elevates the influence of business events and advocates legacy and sustainability impact globally.”