The PCMA has appointed Junior Tauvaa as Chief Business Officer where he will oversee events and education, the Corporate Event Marketing Association (CEMA) at the strategic level and product development teams.
“Junior’s collaborative leadership approach and vast knowledge of the association and destination marketing landscape rounds out our executive leadership team exceptionally well as we prepare to introduce new and exciting initiatives to the global business events industry,” said PCMA president and CEO Sherrif Karamat.
“The current environment has given us permission to experiment even more, as our members, customers and audiences are looking for new solutions to complex challenges as well as solving old problems.”
Tauvaa has been instrumental in raising the profile of Anaheim and Orange County as a business events and leisure destination and opened ACC North, the Anaheim Convention Center’s most recent expansion, and launched the Orange County Sports Commission.
“I am grateful for the opportunity to work with so many talented leaders in the Anaheim and Orange County community for the last nine years, especially my Visit Anaheim colleagues,” said Tauvaa.
“I look forward to my next chapter with the global PCMA team and community as we work collaboratively to test new business models, identify, and deliver new solutions for complex challenges, ultimately increasing the value for organizations seeking to deliver content, conduct commerce, build community, and create engaging experiences.”