The Northern Territory Government will further support 25 major events under the latest round of the Event Funding Program.
The increased investment follows research that showed seven NT Government supported events – Dark Skies Festival, FABAlice, Thailand Grand, West Macs Monster, Alice Springs Beanie Festival, Barunga Festival and Wide Open Space – generated more than 31,000 visitor nights and delivered an economic benefit of $8.4 million in the 2020-21 Financial Year.
The seven events attracted almost 20,000 attendees, with nearly 20 per cent coming from interstate, with more than 4,500 attendees saying the event they attended was their main reason for visiting the host region.
The research shows the events has a combined net promoter score of +64.2, with any score above 60 considered to be excellent.
Five of the 25 events to receive support fall under the new ‘Mass Participation Events’ category and will share in $1.5 million of funding.
They include Australian Masters Indoor Cricket Championships, the Australian National Handgun, Rifle and Shotgun Championships, the Australian Outback Marathon, the National Veteran Cricket Event and the City2Surf & The Mile.
“The latest independent research shows even in a year affected by travel restrictions major events have delivered significant economic benefits for the Territory,” said Minister for Major Events Natasha Fyles.
“The Territory Labor Government’s successful management of the pandemic means we have been in a position to hold major events in the Northern Territory, delivering more jobs and economic opportunities to Territorians.
“The 25 events supported through the latest round of the Event Funding Program will continue to grow these figures.”