Meliá Hotels International to expand its footprint in Vietnam

Spanish hotel group Meliá Hotels International is set to become one of the largest international hotel brands in Vietnam through a new collaboration with the country’s largest domestic hotel owner, Vinpearl.

Under the agreement, Meliá Hotels International will take over the management of 12 hotels and resorts already opened and in operation, in top destinations spread across the length of the nation.

“We believe in creating strong and strategic regional partnerships with companies that have a deep connection to the locations they serve,” said Gabriel Escarrer, vice chairman and CEO of Meliá Hotels International.

“The Vinpearl properties and destinations at the heart of this agreement are a wonderful complement to the roots we’ve already established in Vietnam.”

Meliá’s latest move will make it the second largest hotel group in Vietnam in terms of number of rooms. The rapidly expanding company first entered Vietnam back in 1999 with the opening of Meliá Hanoi. They currently have six properties in operation with six hotels in the pipeline in popular tourist hotspots throughout the country.

The partnership will increase the group’s room count for Vietnam to 8,000 keys, boosting their numbers to 24 hotels and resorts, with eight hotels under operation and 16 more on the way.

In addition to Meliá Hotels and Resorts, the existing portfolio includes two other brands, Sol by Meliá and INNSiDE by Meliá.

In this new arrangement with Vinpearl, the properties will be known as Meliá Vinpearl hotels.

“We see a huge potential for growth in Vietnam, particularly in the luxury hospitality industry,” said Ignacio Martin, managing director Southeast Asia at Melia Hotels International.

“While Covid-19 may have brought international travel to a standstill, we are confident that the country will see growth in tourism in the future, as well as a rise in domestic travel.”