Melbourne’s ninth win at World Travel Awards


Melbourne has been named ‘Oceania’s Leading Meetings and Conference Destination 2023’ for a ninth time at the World Travel Awards Asia and Oceania Gala Ceremony 2023.

Melbourne Convention Bureau (MCB) chief executive Julia Swanson said the award demonstrates the city’s ongoing commitment in the business events sector.

“The appeal of Melbourne as a top-tier business events hub is a direct result of our city’s exceptional fusion of world-class infrastructure, vibrant cultural scene, accessibility, and robust industry expertise,” she said.

“Our city’s distinctive offerings not only captivate attendees, but also provide organisers with an unmatched platform to curate impactful and unforgettable events. This dynamic environment empowers conference organisers to craft engaging content and attract speakers from our pool of local researchers and academics, thereby driving delegate attendance.”

Melbourne has 172 international and national business events worth more than $762 million confirmed from now until 2028, including the likes of Lions Club International Convention, projected to attract 13,000 delegates from across the globe; the International Congress of Biochemistry and Molecular Biology (UBMB2024); and 19th World Congress on Menopause in 2024.

“As the torchbearer of innovation and excellence, Melbourne continues to raise the bar for business event experiences,” Swanson said. “The accolade of being named Oceania’s top Meetings and Conference Destination for the ninth time serves as a reminder of the city’s enduring dedication to delivering exceptional conferences that leave a lasting imprint on participants.”