Melbourne’s mega month for business events adds $148m to the economy

business events

Melbourne recorded a ‘mega May’ for business events with 61,375 hotel room nights filled and $148 million added to the economy thanks to the 2023 Rotary International Convention.

Around 14,000 Rotary members from over 120 countries headed to Melbourne for the convention which delivered more than $91 million to the local economy, making it one of the most valuable conferences in Melbourne’s history.

The convention was one of 46 business events hosted by Melbourne Convention Bureau (MCB) in May.

The Melbourne Convention Bureau also secured future events across a range of industry sectors including the World Congress on Leisure Travel 2027, the 21st International Celiac Disease Symposium 2026, and the International Conference on Ocean Energy 2024, which will all be held at the Melbourne Convention and Exhibition Centre.

This November, Melbourne will welcome the largest Indian delegation for a corporate incentive travel program when 3,000 delegates arrive for Herbalife India Incentive 2023, thanks to support from Tourism Australia’s Business Events Bid Fund Program.

The Victorian Government’s National Business Events Program has helped to drive the domestic market with funding delivered to 53 events since it launched in 2021, which has helped to sustain momentum across the sector and its supply chain.

MCB’s pipeline of business events is strong, with 147 international and national business events confirmed from now until 2028 worth more than $821 million in economic contribution. These events will attract more than 158,000 delegates which will fill 441,000 hotel room nights – enough to fill the city 18 times over.

“As city of great minds, world leading innovation in a range of sectors, our world class infrastructure and appealing attractions and experiences has led Melbourne to become a coveted destination across all segments of the business events sector,” said MCB chief executive Julia Swanson.

Tourism Australia managing director Phillipa Harrison said the Business Events Bid Fund Program continues to secure a strong future pipeline of international business events to Australia.

“Securing important bids to host events like Herbalife India 2023 is great for Melbourne and Australia and will deliver significant benefits to the visitor economy,” Harrison said.