Melbourne has cemented its number one position as a sustainable city for business events in the Asia-Pacific region in the latest Global Destination Sustainability Index (GDS-Index).
Melbourne and Melbourne Convention Bureau (MCB) partnered with City of Melbourne and Melbourne Convention and Exhibition Centre (MCEC) for the GDS-Index, which saw the city rank number 11 in the world overall.
Melbourne and MCB’s sustainability performance was evaluated based on the city environmental strategy and infrastructure, city social sustainability performance, industry supplier support and MCB strategy and initiatives.
Melbourne’s highest ranking was in the social category scoring 90 per cent followed by convention bureau performance, achieving 76.48 per cent.
“Supporting Melbourne as a sustainable destination for international business events is a key goal for MCB,” said MCB chief executive Julia Swanson.
“Together, we’re taking proactive steps to ensure that business events in Melbourne result in positive social and environmental impacts that are sustainable and leave a lasting legacy.”
Many international associations want to host events in line with recognised sustainability standards. To facilitate this, MCB has developed valuable tools and resources for those in the meeting and events industry to continuously improve the sustainability, inclusivity and accessibility of their operations.
In addition, MCB has also introduced a new Social Outcomes Strategy, encouraging event owners to incorporate specialised legacy concepts focused on delivering wider social and economic outcomes when hosting their events in Melbourne. This includes now capturing information on sustainability initiatives, programs and actions for clients’ events in Melbourne as part of their sponsorship agreements.
Top marks were achieved for Melbourne’s convention facilities, with MCEC recently launching its Sustainability Strategy 2021-26 to further its commitment to sustainability targets.
“It is fantastic that these events are being recognised for their sustainability as well as their contribution to our economy,” City of Melbourne Lord Mayor Sally Capp.
“This incredible accolade shows that Melbourne is leading the Asia Pacific in thinking green while bringing the world’s top minds together for business and innovation.”