Bob East steps down as Chair of Tourism Australia

Bob East has stepped down as Chair of Tourism Australia after four years in the role.

Minister for Trade, Tourism and Investment Dan Tehan said East was leaving Tourism Australia in a stronger position after two terms on the board.

“The Government thanks East for his commitment and service to Australian tourism and the 660,000 jobs the sector supports,” Tehan said.

“East played an important leadership role in developing Tourism Australia’s strategy and executing its tourism marketing initiatives. He led campaigns to shine a light on the wonders of regional Australia, encouraging visitors to discover parts of the nation they were less familiar with and he recognised that business events were a huge opportunity for the industry and oversaw the establishment of the Business Events Bid Fund.”

East joined the Tourism Australia Board in 2016 and was appointed chair in 2017, overseeing the tourism promotion’s agency response to the Covid-19 pandemic.

Hayley Baillie has also stepped away from the Tourism Australia board after serving two terms.

“The Government would like to thank Baillie for serving two terms on the Tourism Australia Board and her invaluable contributions in helping to steer the tourism sector through the challenges of the pandemic,” Tehan said.