Melbourne Convention Bureau (MCB) has launched the latest innovation in its digital suite with a new interactive video planning tool – Ready. Set. Melbourne.
Somewhere between a video show reel and a choose-your-own-adventure book, Ready. Set. Melbourne is a new interactive video experience that integrates clickable options to access information about Melbourne’s and regional Victoria’s capabilities as a business events destination.
Deepening the connection to viewer led-and-tailored content, the interactive video experience allows association decision makers, appointed event planners and attendees to select the video that resonates most with the information they are seeking in a specific moment of their planning journey.
All videos are infused with further interaction points, providing in-depth local knowledge that help viewers to host, plan and attend a conference or corporate incentive program in and around Melbourne.
“Viewers getting to make their own choices is the cornerstone of the video platform,” said MCB chief executive Julia Swanson.
“Ready. Set. Melbourne hands over control to the viewer, they’re in driver’s seat, making choices that then personalises the experience as they advance through the content.”
Ready. Set. Melbourne was created in partnership with Business Events Australia through its Advance Program.
“This project not only showcases the features of the destination but also demonstrates the innovative thinking that will help to drive demand for Melbourne and Australia as the industry recovers from the impacts of the COVID19 pandemic,” said Business Events Australia’s chief Robin Mack.