Melbourne ‘back in action’ as it gears up for 5,000 pax conference

Melbourne is gearing up to host Australia’s largest dental event in May.

The Australian Dental Exhibition (ADX) will take place between on May 6-8 at the Melbourne Convention and Exhibition Centre (MCEC) and is expected to attract over 5,000 delegates in-person from all over the country.

MCEC now has capacity to host to 10,000 patrons per event space per day, at a maximum of 75 per cent capacity.

Melbourne Convention Bureau (MCB) supported the Australian Dental Industry Association (ADIA) in their decision to bring one of the largest exhibitions to Melbourne since the pandemic hit.

“National events of this calibre deliver a strong proof point that business events in Melbourne are indeed back in action,” MCB CEO Julia Swanson said.

“Hosting the ADX 2021 allows us to showcase the very best that Victoria has to offer visitors from across the country and give a much need boost in confidence right across the Victorian business events supply chain.”

Kym De Britt, AIDIA’s CEO, said getting to this point “underscores the terrific support received from MCB when starting to plan the event”.

Last week MCB announced the National Business Events Program, a new funding initiative to encourage interstate organisations to hold their events in Victoria.

The National Business Events Program will provide business event organisers up to $25,000 cover costs associated with venue hire, accommodation, transport and other event costs, with 50 per cent payable before the event begins to support upfront expenses.