Destination NSW has appointed Kathryn Illy as general manager consumer marketing.
Illy joins Destination NSW from PwC Australia where she was director of brand and marketing.
“We are delighted to have a marketing professional with Kathryn’s track record of excellence in brand strategy and customer experience delivery joining the Destination NSW team,” Destination NSW CEO Steve Cox said.
“As the custodian of new brands for Sydney and NSW, Kathryn will play a pivotal role in shaping the future of the state’s visitor economy.
“In particular, her experience in consumer-centred campaign design and management and digital transformation programs will contribute greatly to NSW’s goal of becoming the premier visitor economy of the Asia Pacific.”
Illy said she was joining the Destination NSW team at a “critical time in the recovery of the state’s visitor economy”.
“[I] look forward to working with industry, government and marketing agency partners to accelerate the growth momentum,” she said.