MCEC showcases end-to-end virtual and hybrid event offering

MCEC launched a new end-to-end virtual and hybrid event offering to market with a showcase event attended by more than 300 people, both online and in-person.

The ‘Defy All Conventions’ event included a comprehensive demonstration of what the platform has to offer and exhibited the venue’s new ways of connecting groups and audiences.

The digital events platform is complemented by a comprehensive suite of virtual and hybrid event planning and delivery services including dedicated digital event managers and inhouse tech support.

“With developments in digital event technology, it is now possible to create authentic, high-impact connection and engagement for virtual and hybrid events,” Melbourne Convention and Exhibition Centre CEO Peter King said.

“MCEC is a leader in the connected events space and the home of the unconventional and it’s so exciting to launch our new platform to ensure we move with the times and keep our customers and their audiences as engaged as possible.”