ICMS Australasia’s Emma Bowyer joins BESydney board as event pipeline grows

Emma Bowyer, managing director of ICMS Australasia.

Emma Bowyer, managing director of ICMS Australasia, has been elected as a Member Director to the Business Events Sydney (BESydney) Board for a three-year term.

“I look forward to making a meaningful contribution to the BESydney vision and strategy as we work together in a post-pandemic environment,” Bowyer said.

“I’m keen to represent a diverse group of members and to utilise this collective effort to ensure Sydney’s profile is enhanced for the benefit of all stakeholders.”

The annual general meeting also revealed that BESydney has secured 18 meetings worth an estimated $70 million in direct expenditure to the New South Wales economy in the last financial year.

BESydney Board Chair Bruce Baird said 62 per cent of meetings affected by Covid-19 had been rescheduled into future years.

“We now have a pipeline of events for Sydney for 2022-2029 that includes 95 events, due to attract 127,000 delegates, staying 540,000 delegate days, worth an estimated $503 million in direct expenditure,” he said.

“Conditions were tough this year and winning these events and delivering inspiring experiences for the delegates who attend them requires a huge ‘team Sydney’ effort, now more than ever.”

BESydney CEO Lyn Lewis-Smith said the business events industry will play a major role in rebuilding the economy.

“This confidence is buoyed by the NSW Government’s recently announced tourism stimulus package, which includes $6 million in funding to support business events and we have ambitious plans to build back best with the full support of government and industry.”