MCEC launches hybrid and virtual event platform

Melbourne Convention and Exhibition Centre (MCEC) has launched a new digital events platform that will allow customers to deliver connected virtual and hybrid events live, online and on demand.

The new platform is focused on encouraging collaboration, no matter where attendees are in the world. This includes multi-speaker presentations, keynotes, workshops, virtual breakout spaces, Q&As and networking. The lifespan of the event is also extended, with recordings available post-event.


“It has never been more crucial than right now, in the ever-evolving event landscape, to be able to connect and maintain global relationships and we are proud to be able to offer this in a single, combined platform,” said Peter King, MCEC’s chief executive.

“It is no longer realistic for an event to be solely in-person or online and we saw a need for this combined approach without compromising the quality of the delivery, so no matter where people are, they can have the same level of participation in the event.”