INVNT adds three new members to APAC team

Paola Cracknell joins INVNT as director of strategic partnerships, APAC.

INVNT APAC has made three new appointments across its Australia and Singapore offices.

Paola Cracknell joins in the newly created role of director of strategic partnerships, APAC. Cracknell previously worked at Red Bull HQ in Salzburg Austria as global head of culture partnerships where she was responsible for Red Bull’s overall global partnerships & merchandising strategy and oversaw more than 44 countries.

Cracknell managed the communications campaign for INVNT Group’s recent Lamborghini Ultimate launch, which auctioned a 1:1 NFT attached to the last Aventador Coupé ever produced, in collaboration with Steve Aoki, Krista Kim, and RM Sotheby’s.

Rosie Thompson-Jones has been appointed executive producer.

Rosie Thompson-Jones joins as executive producer, bringing over 17 years of live event and storytelling experience including Flight Centre’s key corporate customer event Illuminate and Optus Retail & Channel Sales Hybrid Roadshow.

Owen Leach joins as art director, bringing 17 years of advertising and design experience.

Owen Leach joins INVNT as art director.

“Over the past two years, at a time that has been particularly challenging for our industry, we’ve seen our team continue to grow,” said INVNT APAC managing director Laura Roberts.

“Despite the roadblocks presented by Covid, we have still delivered over 50 successful virtual events and brand campaigns for our valued clients.

“We are now entering a revigorated phase for INVNT APAC, with our work spanning across major live events and festivals, brand campaigns, strategy, activations, content, plus some exciting digital based projects to be announced soon.

“Our commitment to Australia, Singapore and the entire APAC region is evident with the growth of our incredibly talented team.”