Elvin Tan to lead new INVNT digital innovation division

Elvin Tan has been appointed managing director of Singapore-based INVNT.ATOM.

INVNT Group has launched a Web3-focused digital innovation division as it expands its global presence and capabilities.

Singapore-based INVNT.ATOM will be led by newly appointed managing director Elvin Tan.

Tan brings with 20 years of Asia Pacific executive management experience to the role ranging from early-stage start-ups to big tech, holding positions at Google, YouTube, and most recently Huawei.

“We established INVNT.ATOM to support our clients as they explore and leverage the exciting digital revolution of Web3, ensuring they remain relevant and engage with their most important audiences as new storytelling opportunities emerge,” said Scott Cullather, president and CEO of INVNT Group.

“We’re excited to welcome Elvin who will lead INVNT.ATOM and our world class Web3-focused team across creative, strategy, project management, accounts, and design to our growing INVNT Group family.”

Tan will report to Laura Roberts, managing director of INVNT Group APAC.

“I am joining at a critical time in the strategic evolution of the Global BrandStory Project,” said Tan.

“With a focus on being the best brand storytelling agency in the world, the launch of INVNT.ATOM couldn’t come at a better time. We live in a rapidly changing and ever-evolving world. More than ever, brands and organisations need to connect with their consumers and audiences, in meaningful, authentic, and engaging ways.

“That’s what we are here to do at INVNT.ATOM, and I am proud to lead this team into the next great era of brand storytelling, leveraging all things Web3.”