UK events organiser Informa will acquire business-to-business events group Tarsus for US$940 million to expand the company’s reach in the US, Asia and Middle East.
Tarsus owns shows such as Dubai Airshow and Mexico WindPower.
The acquisition comes after two previously unsuccessful attempts by Informa to buy Tarsus from previous owner Charterhouse.
The move is part of Informa’s post-pandemic strategy to invest in live and on-demand events after selling off its business intelligence division.
“The company continues to grow and 2024 will be the first normalised year and in that year we will be noticeably bigger than pre-pandemic,” Informa CEO Stephen Carter said.
Carter said he expects China to rebound quickly following the removal of Covid restrictions.
“The China market has reopened predominantly domestically in the short term, but that will build through 2023,” he said.
“I think we won’t see a fully normalised business until 2024 because it will take until [then] for China to fully recover.”
