IHG’s upcoming Fortitude Valley hotel to open under a new name

Originally announced to open as Hotel Indigo Brisbane Fortitude Valley, the development has evolved to take on a more luxurious feel than initially anticipated and will open this month under an independent hotel name outside of the IHG Hotels & Resorts brand portfolio.

Hotel owner Pointcorp said the new build hotel will offer extravagant interior design with premium amenities, a stunning rooftop pool and bar, and an interactive lighting facade that projects vivid displays onto Brunswick Street.

The hotel will still be connected to the IHG system, reservations, marketing and loyalty program.

“Pointcorp has made a significant investment in the development of our Fortitude Valley property which has seen it evolve from a boutique upscale concept to a distinctive, high-end, luxury product, as it has progressed,” said Chris Vitale, Director at Pointcorp.

“That’s why we have made the decision, together with IHG, to keep to our planned opening timelines and reposition the hotel under an independent name and personality, but part of the powerful IHG system. We are so excited to open this hotel as a truly spectacular destination in the heart of the Burnswick Street precinct.”

Leanne Harwood, IHG’s managing director – Australasia & Japan IHG Hotels & Resorts, said the new luxury elements “takes it beyond what we had envisaged when we signed it as a Hotel Indigo four years ago”.

“With that in mind, we knew we had to remain true to Hotel Indigo’s values and personality, and give this great hotel a different identity that perfectly fits its unique, luxury personality,” she said.

“Hotel Indigo continues to grow rapidly across our market, with the first to open in Adelaide in March, and many more to come in Melbourne, Sydney and Auckland.”