Technology and software provider Simpleview has formed a long-term partnership with the International Congress and Convention Association (ICCA).
The partnership will support a refresh of ICCA’s visual identity, the design and implementation of a new ICCA website, a CRM platform to streamline the day-to-day operations, a new ICCA member portal and a reimagined ICCA Association Meetings Database.
“After serving on the ICCA board of directors for six years, I understood that digital transformation, data, and modernised tools and technologies were high priorities for the association,” said Rich Reasons, president of Simpleview.
“ICCA provides various tools, resources, and education to support members and we are excited to be a part of that support system. With our partnership and investment in ICCA, we are now fully vested in their continued success.”
James Rees, president of ICCA, said the challenges of the last 18 months highlighted the importance of quality data and the requirement to accelerate recovery through qualified business events.
”Simpleview is bringing their global expertise, insights, and technology to this project, and we both look forward to collaborating with the industry to get back to business,” he said.