IBTM World sees return to pre-pandemic levels

IBTM World

Visitor registration and pre-scheduled appointment numbers for IBTM World have surpassed 2019, reflecting a solid return to global business for the industry.

With less than a week to go, the number of pre-scheduled appointments at the Barcelona show are already ahead of 2019 figures representing the highest number of appointments per attendee than ever before.

This number will increase further as diaries are now open, allowing exhibitors to send invites to buyers. A total of 60,000 pre-scheduled meetings are confirmed to take place over the three-day event.

Visitor registration is tracking ahead of 2019 and it is anticipated that there will be over 10,000 attendees at the show.

The three-day event will see a total of 2,200 exhibitors attending from over 100 countries, 91 per cent of the number of destinations that attended in 2019.

“The big numbers we are seeing ahead of this year’s show demonstrate that the industry is ready to do business again on a global scale,” said David Thompson, event director at IBTM World

“This year we have an invigorated show with exciting new formats, exclusive buyer programmes and experiences and interactive knowledge programme sessions. We look forward to bringing the whole world together for three days of meetings, inspiration and connections.”