Hyve and Crowd Connected sign multi-show agreement


Exhibition organiser Hyve Group has entered into a multi-event agreement to licence Crowd Connected’s location software across a portfolio of key events.

With its software integrated into the official app for an exhibition or trade show, Crowd Connected enables blue-dot navigation, location-based personalisation and location analytics, providing business critical insight into visitor behaviour at a venue in real time.

“Hyve are at the forefront of the technology revolution in the exhibitions sector,” said Mark Maydon, commercial director at Crowd Connected.

“We’re delighted to be extending our relationship which dates back to 2019, and we’re now working closely with multiple show teams as physical events bounce back post pandemic.

“Conscious that physical shows are competing with digital, there’s rightly increasing focus across the exhibition industry on operating smart events. This translates into being more data-driven. At Crowd Connected, we’re on a data-driven mission to transform live events through location tracking insight.”

The first Hyve event of 2022 to benefit from the new agreement was the UK’s largest retail trade Spring Fair which returned to the NEC last month.

Hyve’s flagship education technology show, Bett, which takes place at London’s ExCel next week, is scheduled to be the second show in the technology rollout.

“Crowd Connected’s positioning technology is proven both in terms of what it delivers and how easy it is to deploy,” said Ernesto Perdomo, head of digital experience at Hyve.

“This ticks multiple boxes: it elevates the visitor experience through the familiarity of blue-dot wayfinding, which drives more interactions with exhibitors.

“It helps us to personalise the event experience, making the mobile app more valuable.  And Crowd Connected ‘s analytics deliver measurements that previously weren’t readily available – for example, footfall traffic stats for every exhibitor at a show.”