How technology is changing travel expectations

Technology is changing the expectations of today’s traveller is the key point from a new report by global travel technology provider Sabre Corporation.

In partnership with TrendWatching, the study examines consumer trends underpinning the “Retail Revolution” in the hospitality industry.

“They demand flexibility, optionality and a seamless shopping experience that goes beyond booking a guest room,” said Clinton Anderson, president of Sabre Hospitality Solutions.

“This presents exciting opportunities for hoteliers to extend far beyond their traditional offerings.

“Hoteliers must pay attention to the consumer behaviours driving this retail revolution and capitalise on the possibilities.”

Innovative retail and hospitality players are harnessing key consumer trends to drive innovation and improve their guest experience, according to the study.

Sentient spaces

Travellers are increasingly aware of an ever-growing ecosystem of cameras and sensors. Although sensitive to security concerns, they crave personalisation and are willing to share their data to get it. Truly smart physical spaces are now built with technology ranging from facial recognition to robots that create experiences tailored to the guests moving through them.


Retailers have mastered the use of algorithms and smart devices to increase convenience and serve up intuitive recommendations at crucial moments. Busy travellers will increasingly expect the same experience from their travel providers. Developing capabilities to automate shopping, selecting and purchasing activities will allow hoteliers to deliver increased simplicity – and a more meaningful experience – to their guests.

Village squared

Smart retailers are responding to society’s increasing sense of isolation by transforming their spaces in new ways to foster connections and promote social wellbeing. Hotels, with a myriad of unique and functional spaces at their disposal, have significant – and relatively untapped – potential to maximise their properties and provide unique experiences to their guests.

The full report is available here.