A new partnership between the Schwartz Family Company and organisers of the Great Australasian Beer SpecTAPular (GABS) will see the hotel company’s Hunter Valley, Canberra and Gold Coast wine and beer events come into the GABS stable.
Organised by Spectapular Enterprises, GABS currently operates some of Australia’s largest national beer events and will launch its new Finer Drop event this November at Randwick Racecourse in Sydney. This year, over 40,000 patrons attended GABS’ events, with the attendance record for the biggest single session in GABS history being broken.
The Canberra Craft Beer & Cider Festival and Hunter Valley Wine & Beer Festival have been operating for over a decade, while the Gold Coast event was added two years ago.
“I am really delighted about incorporating our Canberra, Hunter Valley and Gold Coast events into the Spectapular calendar,” said Jerry Schwartz, who will also take up a board appointment and partnership equity.
“It is a fantastic platform that will help take these events to new heights over the next ten years and beyond. We’re also looking to introduce some new premium events and products, the first being Finer Drop, as we continue to grow and provide consumers and exhibitors with more world-class experiences.”
Mike Bray, managing director of GABS, said the partnership is a natural fit on all levels.
“He brings a wealth of experience in providing local and international guests exceptional experiences every day,” Bray said.
“I see huge potential to build on the incredible work the SFC team have done with the Canberra Beer & Cider Festival and Hunter Valley Wine & Beer Festival over the years.”
