Hong Kong trade shows return with record attendance

Hong Kong has resumed physical trade shows with record-breaking attendance, as the city resumes the gradual resumption of MICE events.

With collaborative efforts across the city, the Lohas Expo 2020 and Vegetarian Food Asia 2020 were successfully held last month at the Hong Kong Convention and Exhibition Centre, attracting a record-breaking physical attendance, as the city sets to welcome even bigger shows in the near future.

The two-in-one exhibition drew a record-breaking result of over 32,000 visitors across three-days (up eight per cent year-on-year) and more than 12,000 online pre-registered visitors, showing the desire for physical exhibitions that were stalled for a couple of months due to the pandemic.

“We are truly grateful business events have resumed with a strong momentum and set a powerful case study for industry partners and organisers to collaborate when applying stringent best health practices,” said Kenneth Wong, Hong Kong Tourism Board’s general manager MICE & Cruise.

“Following the recent launch of the Hong Kong-Singapore Air Travel Bubble, we are confident and very much look forward to the gradual resumption of business events of all sizes in the near future.”

Hong Kong Convention and Exhibition Centre has implemented several comprehensive COVID preventive measures in response to the pandemic to ensure the venue is ready and safe to welcome back events.

“The safety of event exhibitors, visitors and staff members is paramount,” said the Centre’s deputy managing director, Thomas Tong.

“Since the beginning of the pandemic, we have adopted stringent procedures and worked closely with event organisers to integrate preventive measures in event arrangements, be it in floor plan design, access control, queuing logistics or F&B provision, in compliance with regulatory requirements and industry guidelines and best practices.”