GPJ delivers Wonderland for Sony Foundation’s Wharf4Ward 2019 charity extravaganza

The 2019 Sony Foundation Wharf4Ward has raised a record $1.52 million, which will help young people going through cancer.

This year’s signature fundraising event for the Sony Foundation Australia brought together CEOs, brands, businesses and special guests at Sydney’s Woolloomooloo Wharf.

Delivered by GPJ, this year’s theme, Wonderland, continued the momentum to support the You Can youth cancer program set up by Sony Foundation Australia in 2010.

The recent one-of-a-kind lunch included performances by Sony Music artists Jessica Mauboy, country singer Brad Cox, Samantha Jade, Australian Idol winner Stan Walker and singer-songwriter Tones and I.

The GPJ team showcased their creativity across the Wonderland theme including the opening 40-person performance by Marko Panzic’s Dream Dance Co.

Guests were welcomed on a blue carpet guiding them into the high-energy entertainment zone and treated to one of the six dining experiences at Woolloomooloo Wharf.

Entertainment was positioned at one of three stages along the pier, as VIPs were welcomed onto the Quantum Superyacht.

Each dining experience was hosted by Australia’s leading MCs and personalities including Angela Bischop and Shane Warne. Other familiar faces included Whipper, Ben Fordham, Samantha Armytage, and Larry Emdur.

This is GPJ’s second largest philanthropic event production following their delivery of the Invictus Games Sydney 2018 Opening and Closing Ceremonies.

“I’m very pleased that GPJ partnered with Sony Foundation to deliver a purpose-driven experience that showcased the best of Australia’s spirit as we support those in need,” said Caleb Bush, GPJ ANZ’s managing director and SVP.

“As a business, we feel that philanthropic opportunities ignite emotion and foster a sense of togetherness within the agency, which is so important.”